“Peak Bagging” is when a hiker or mountaineer reaches the summit of a specific mountain peak. It’s often part of a predetermined list of mountains, such as the “14ers” in Colorado. Think of it like collecting achievements, but with mountain summits as the collectibles.

It’s similar to what we’re doing with hunting and other big, transformational experiences that contribute to a life well-lived, full of action and adventure. These are the “Peak Experiences” we’re encouraging.

The “Peaks” are the dreams we’re determined to make memories.

For our purposes, “bagging” a Peak Experience, like hunting Dall Sheep, very much depends on our ability to set a clear goal, formulate a plan, and execute it without hesitation or distraction—sometimes over the course of years.

This truth crystallized for me during an elk hunt in New Mexico, where I observed a masterclass in decisive action.

After days of challenging conditions, Kevin found himself on the last evening of his hunt. When he spotted an elk, there was no deliberation, no second-guessing – only immediate, purposeful movement. Within seconds, he formulated a plan and began executing it. No distractions, no wavering, just pure focus on the objective. The result? A successful 200-yard shot and a fulfilled goal.

This moment in the mountains illustrates three critical elements of achievement: clear goal-setting, immediate planning, and unwavering execution. Kevin’s goal was simple and specific – get within range of the bull. His plan, though formed in seconds, incorporated his years of hunting experience and understanding of the terrain. Most importantly, his execution was immediate and absolute, unmarred by doubt or distraction.

We often fall into the trap of overanalyzing our decisions, letting perfect become the enemy of good. We spend countless hours fine-tuning our plans, seeking additional information, or waiting for “better” conditions. In doing so, we risk missing our window of opportunity entirely. How many times have you told yourself you’d start working out next week? Or maybe it’s determining a specific day to start a diet. Or you’re putting off starting a new business until the conditions are just right. These are all distractions.

Kevin’s approach shows us a better way: when you determine something you want, make a decision to get it, craft a straightforward plan, and execute it without hesitation.

This principle extends far beyond hunting. Whether in business, personal development, or any other pursuit, the ability to move decisively toward our goals matters more than having an intricately detailed plan. Think about that project you’ve been meaning to start, that business idea you’ve been mulling over, or that skill you’ve been wanting to develop. Are you waiting for perfect conditions, or are you ready to act?

While you’re waiting for the right conditions, that bull is moving his cows out of the country. Don’t wait for the opportune moment. Make this moment the right moment by acting now.

After all, as Kevin demonstrated, sometimes the most beautiful thing isn’t just achieving the goal – it’s the decisive journey and discipline that takes you there.

In modern psychology, a totem serves as a personal reminder of goals, values, or desired traits. This is what I love about our Memories Medallion. It stays in my pocket and works as totem. Every time I feel its presence on me, I am reminded of my goal. And this reminder keeps me disciplined in working toward it.