I released our newest video project: Memories: The Stuff Of Life on YouTube and Instagram Sunday. It delivers a message I’ve been thinking about since I was pulled kicking and screaming into middle age several years ago.

The message is one from your older self looking back on the years. I used AI to age myself into an old man who speaks to me right now saying, “Go Now. Don’t wait.”

We often wait for the right moment to do anything. My ex-wife was a musician, one of the most talented people I’ve ever known. She could write and sing a melody that would bring you to tears. But she would always wait until some significant day or date to begin anything new. She would wait until Monday to start working out. Or she would wait until her birthday to learn to record her music. Today, most of those songs are lost because she never recorded them. She waited. And waited. And waited.

I do the same thing.

I do it all the time. We all do to some degree. We wait.

But time marches incessantly onward. And time waits for no man, and no thing. And you wake up one morning and time has dragged you through years of living and you arrive at a place where there is no time left.

The physics of time are fascinating. And confusing. Thanks to the laws of thermodynamics, the arrow of time only moves one direction—forward.

Time is a measure of change.

It marks our exact place in the universe at any granular moment. Cosmic movement is constant, and therefore, so is time. Without movement, without heat, there would be no time. But because of movement and heat, we can never go back to a place we used to be. Ever. There are no do overs.

Fuck you entropy.

Our resistance to change—to cosmic movement—creates psychological problems with time and aging. This is the ultimate in problematic attachments. You have to learn to let go of your attachment to outcome and of the past. All you can do is enjoy the ride for the wild, wonderful, terrifying experience it is at which ever phase of it you find yourself in.

We each have roughly 4,000 weeks of spinning around this rock. That’s 77 rides around the angry ball of fire some 93,000,000 miles away. 4,000 weeks. 77 years. And we’re cosmically moving at about the same noticeable pace throughout that allotment of weeks. How you use those weeks is everything.

(Everyone should read is Four Thousand Weeks: Time Management For Mortals, by Oliver Burkeman).

I keep a Memories Medallion in my pocket. It’s my reminder that whenever I catch myself saying ‘someday,’ I need to stop myself and ask instead… “why not today”. And if there’s not a damn good reason for putting something off, then it’s time to act.

So to you, reading this I’ll speak for that old man you’re going to become… “Go Now. Don’t Wait.”

Don’t wait for Monday.

Don’t wait for New Year’s.

Don’t wait for some perfect alignment of the stars or circumstances that will never come.

Your future self is looking back at this moment, either grateful you began or wishing you had. Which is it going to be?